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Esselunga – 60th anniversary

Client: Esselunga
Production: Cicciotun srl
Agency: FeelRouge Worldwide Shows S.r.l.
Technique: Stop-motion

Esselunga celebrates its 60th anniversary with an exhibition-event at The Mall in Milan.
For this special event Cicciotun produced three mixed-media films (stop motion and tradigital animation) to tell, with a “tasty” minimal storytelling, the production process of coffee, bread and ice cream.

Exhibition is open from 29th November 2017 to 6th January 2018 at The Mall in Milan.

Series

ESSELUNGA - Pane

ESSELUNGA - Gelato

Preproduction

Storyboard

Still

Animatic

Animation

Making of

Backstage

Making of

Credits

Direction: Jacopo Martinoni
Dop: Corrado Zacchi
Stop-motion objects: Francesca Bozzano

Storyboard and animation: Simona Duci, Giulia Terragni
Postproduction: Luca Peretti, Anna Pullini